A cinematic website for inclusive stage and screen work
Bedazzle Inclusive Productions (BiP) creates inclusive work for stage and screen. Atinamos redesigned and rebuilt its website with a distinctive cinematic identity, clearer production pages and greater flexibility for future projects and updates.
Situation: Creating a distinct home for BiP’s productions
BiP needed a website capable of presenting stage productions, films, trailers, cast material, press coverage and festival activity in a clear and visually engaging way.
The previous website had been built on Wix, where the available templates and page structure had become restrictive as BiP’s portfolio developed. The organisation needed a more distinctive website that could give each production space to be presented properly while remaining manageable as new work was added.
It was also essential that BiP established its own public identity while remaining clearly connected to the wider Bedazzle organisation.
Design Direction: A visual identity shaped around the work
The BiP site deliberately uses a different visual approach from the main Bedazzle Arts website. To match the nature of theatrical and screen-based productions, we established a design direction focused entirely on the content:
- Dark cinematic styling that evokes a theatre or screening room environment.
- High-impact typography and visual layout spacing to highlight production imagery.
- Dedicated responsive media areas for showcase showreels and trailers.
- An adaptable design framework that supports both stage plays and film projects without overwhelming the production content itself.
What Atinamos delivered
We developed a custom, responsive digital showcase designed to support BiP's stage and screen releases:
Complete website redesign and rebuild
A complete rebuild designed around Bedazzle Inclusive Productions’ stage, film and production work rather than adapting a generic organisation template.
Independent hosting and greater control
The website was moved away from the previous hosted platform to independent hosting, giving greater control over its design, structure, technical features and future development.
Production archive and individual production pages
A structured area for current and previous productions, with dedicated pages for production summaries, imagery, trailers, cast information and related material.
Film, trailer and showreel presentation
Responsive media areas designed to present trailers, showreels and film content clearly across mobile and desktop screens.
Press and festival coverage
A flexible archive for press coverage, reviews, festival selections and related material where applicable.
Cast and creative information
Flexible content areas for cast, creatives and production information, allowing each project to present the people involved appropriately.
Venue and festival enquiries
Clear enquiry routes for venues, festivals and organisations interested in discussing productions or screenings.
Accessibility and content accuracy review
Inaccurate references to BSL provision were removed so the website does not promise support that is not currently offered.
Custom error pages
Branded error pages help visitors remain within the site experience if they encounter a missing or unavailable page.
Analytics integration
Privacy-conscious website analytics were added to help understand general site usage and page activity.
Ongoing updates and support
Atinamos continues to support content updates, production changes and future website development.
Approach: Designed around productions, not a standard template
The project began by considering the distinct characteristics of production-based communication. Instead of fitting content into rigid templates, we planned the system around how visitors discover and consume production media, distinguishing clearly between active touring productions and completed archive projects.
Because the volume of cast details, press reviews, and media clips varies widely between stage plays and film releases, the custom design provides flexibility without forcing every production into the same structure. The underlying structure remains consistent while allowing content areas to adapt to the material available for each project.
Outcome: A flexible showcase for developing work
BiP now has a responsive website with a distinctive identity that reflects its stage and screen work. Productions can be presented through dedicated pages with appropriate imagery, media, cast information and coverage, while the move to independent hosting provides greater flexibility for ongoing development and support.
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